Our Vision, Purpose,Values and Passion

Vision, Purpose, Values, and Passion


We want to help all people, who would like to lose weight and keep it off, to become the fit and trim person they want to be.

Over 68% of the US population is either overweight (34%) or obese (34%).  Americans spend over $40 billion on weight loss and diet programs and over $16 billion on diet pills and fads.  There are over 30,000 diets and countless fitness centers and gyms.   Everyone acknowledges that it is better to be fit than to be overweight.   You can hardly look at a magazine or go on-line without seeing many ads and stories about weight loss, weight control and the epidemic weight problem in this country.  With all this information why isn’t everyone at their perfect weight?


To help people achieve and maintain their perfect weight, we have developed a system that uses the most powerful part of the goal achievement center, the subconscious mind.  It helps one to lose the weight and keep it off without ever having to feel deprived or forcing oneself to stick to a diet or exercise program through willpower.  Once the goal is reached the maintenance of the benefits of the new weight becomes the new goal.  This weight loss process is sustainable and the results are permanent.

The limiting factor in weight loss and weight maintenance success is the type of motivation that one uses to achieve the goal.  All the diet plans and fitness programs rely on the extrinsic motivation inherent in behaviorism models.  That is, they are trying the help the person “do” something based on external rewards.

Extrinsic motivation, by definition, is the impetus to do something based on rewards outside of oneself and focuses on the conscious level of the mind.  Extrinsic motivation can be useful on a temporary basis. Setting oneself a goal to lose a specific amount of weight gives something to aim for and something to be motivated by.   You change your behavior until the goal is reached.

The downfall of this system is that, without going into Maslow’s hierarchy of needs, a satisfied need has no impetus to further motivate behavior.  One reaches the weight loss goal through conscious willpower and dieting deprivation so when the goal is reached the old behavior returns as does the weight. The upside, for the industry, is that it is a self-perpetuating business.

Our program uses a different type of motivation altogether and a different part of the mind.  Intrinsic motivation is the impetus to “be” something and focuses on the subconscious mind.  The rewards come from within.

Rather than trying to “do” something, Relax and Lose Weight helps you to “be” something.  When you are striving to “be” something the process of achieving and the process of maintaining the goal is a natural extension of the mind’s belief system.    Moreover, the program doesn’t “do” anything to you, it gives you the tools to help you become something, to achieve your goals, for yourself.



Successful Clients:  We are committed to having our clients succeed and being able to maintain the benefits of their achieved goals.  We will not build or sustain our business through client failure and their need to continue to buy our products.

Innovative Programs:  We are committed to presenting only the most well researched programs using the foremost techniques and technologies and are willing to modify programs if a better approach is discovered.

Respect:  We treat others with the highest degree of dignity, equality and trust.

Integrity:  We employ the highest ethical standards, demonstrating honesty and fairness in every action we take.

Accountability:  We take responsibility for our performance in all our decisions and actions.

Partnership:  We deal with our partners with honesty and respect acknowledging the importance of their contribution to our business.


We have seen our programs make positive changes in the lives of many, many clients.  We want to reach many more with the chance to effect this positive change.



Founder                                                                                                                                 Relax and Achieve LLC


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