How Many Twinkies Can You Eat On Your Diet?

(July 15, 2013.  After a months long absence Twinkies are back on the market.  The original Twinkies had 150 calories.   The new Twinkies are smaller and now have 120 calories each.  In the examples below the Twinkies may be multiplied by 1.25 to find the equivalent numbers.  The conclusions remain the same.)

twinkieIn 2010 a college professor named Mark Haub went on a “convenience store” diet consisting mainly of Twinkies, Oreos, and Doritos in an attempt to demonstrate to his students “that in weight loss, pure calorie counting is what matters most—not the nutritional value of the food”. He lost 27 pounds over a 2 month period, returning his body mass index (BMI) to within normal range.[16]    

Professor Haub also said that he would not state whether this diet is either  healthy or unhealthy.  There is not enough data. (You can also read more about the Twinkie diet here from CNNHealth)

I was astounded (not really) that Twinkies were not a part of any other weight loss plan or program.  What’s up with that?  Twinkies have been around since 1930 and over 500 million are sold each year.  I think folks like Twinkies.  (Before you comment about how bad Twinkies are to eat and the bad things that they do to you, please understand that I’m using Twinkies as a metaphor.  That being said, please read on.)

I ate dinner last Sunday evening with friends at an upscale restaurant in Hartford, CT.  The fellow sitting next to me told me that he lost over 60 pounds about 20 years ago by restricting his diet to only health things.  The major thing that he cut out of his diet was cheese.  He loves cheese and just can’t help himself if it is anywhere near him.  He doesn’t buy cheese and he won’t even allow it in his house.  He claimed that by not eating his beloved cheese he was able to not only lose weight but keep it off for all these years. Can you guess what he had for dessert?  If you guessed a giant cheese platter, you would be correct.  He ate every crumb.

Restricting your diet to only healthy foods and denying yourself foods that you crave is one way to do it.  You crave Twinkies! So how many Twinkies can you have on the popular diets plans out there?  That would be zero.  How many Twinkies do you want on these plans?  You would like to eat most of the 500 million sold each year.

Let’s take a hypothetical look at a Twinkie-meister.  Bob is a 50 year old man who’s diet consists of Twinkies and only Twinkies.  Bob is 5’11” and he weighs 240 pounds.  His Body Mass Index is 33.4.  Bob is obese.  Assuming that Bob is lightly active, the total that Bob needs to consume is 2918 calories each day to maintain his current weight.  With each Twinkie coming in at 150 calories Bob needs to eat 19.45 Twinkies every day.  If Bob were to consume only 16.12 Twinkies per day or 2418 calories per day he would lose 1 pound per week.  That’s cutting 500 calories per day out of his intake.  Lets assume Bob continues to cut his Twinkie intake to 500 fewer calories than he needs to maintain his reducing weight for 61 weeks.  He will achieve a normal weight of 179 pounds. If Bob continues eating 16 Twinkies per day he will maintain his new weight.

The key point in Bob’s example is that he continued eating whatever he wanted (Twinkies) he just ate fewer per day. He didn’t deny himself anything.  That’s a pretty easy way to do it.

How can you lose all the weight you want without denying yourself the foods you love and keep it off permanently?  There is an easy way to a slim and trim you.  Its called Relax and Lose Weight.  You can find it here:

How many Twinkies can you eat on Relax and Lose weight?  The answer is:  As many as you want.  The interesting thing is that when you get the correct motivation going in the proper part of your mind you find that you are making better decisions, eating less and you’re satisfied with less because that is consistent with your new found motivation.  You lose weight and keep it off permanently because you have changed your attitude and motivation about food.  You never feel deprived because you can eat what ever you want.

Go to and see how the program works and how it will work for you.

(Please note that we don’t advise folks to eat snack foods to lose weight or to add Twinkies to your diet.  The Twinkie is used as a metaphor for whatever food you are now eating that is not helping you lose weight.  Even if you are eating only the healthiest foods on the planet, if you eat more calories than you need you will gain weight.  If you eat fewer calories than you need to maintain your current weight you will lose weight.  I also realize that for every ten pounds Bob loses he has to cut his Twinkie intake by about 1/2 Twinkie per day to continue losing weight at the same rate. Please don’t comment about how bad Twinkies are for you.  Thanks – Frank)




How To Cut Through the Weight Loss Confusion

This article was written by Mark Dilworth and published on January 29, 2012 for EmpowHER at

This article sums up the reasons that we do not include customer testimonials, claim rapid weight loss or promote diet pills and fads in our program or on our website.  We have not edited this article in any way.  You should read this with interest.

Relax and Achieve LLC

How to cut through weight loss confusion

Written By Mark Dilworth

Published January 29, 2012


The weight loss arena is confusing to people because of outright lies and/or information overload. You are responsible for the health of your body. Do the research to see if the claims on the weight loss product label are true.

If it sounds too good to be true …

A Federal Trade Commission (FTC) report, “Weight-Loss Advertising: An Analysis of Current Trends,” gives us the following information found in 300 weight loss advertisements:

Consumer testimonials – “These testimonials and photos rarely portrayed realistic weight loss. The average for the largest amount of weight loss reported in each of the 195 advertisements was 71 pounds.”

Rapid Weight Loss – “Rapid weight-loss claims were made in 57% of the advertisements in the sample. In some cases, the falsity of such claims is obvious, as in the ad that claimed that users could lose up to 8 to 10 pounds per week while using the advertised product.”

Diet and Exercise – “Despite the well-accepted prescription of diet and exercise for successful weight management, 42% of all of the ads reviewed promote an array of quick-fix pills, patches, potions, and programs for effortless weight loss and 64% of those ads also promised fast results. The ads claim that results can be achieved without reducing caloric intake or increasing physical activity.”

The FTC concludes: “The use of false or misleading claims in weight-loss advertising is rampant. Nearly 40% of the ads in our sample made at least one representation that almost certainly is false and 55% of the ads made at least one representation that is very likely to be false or, at the very least, lacks adequate substantiation.”

As I always say, companies keep getting richer and the population continues to gain weight. Stop buying the products and the companies will go broke!

People don’t know what to believe when it comes to fat loss and weight loss. And, too many people look for quick solutions to weight problems that developed over months and even years.

Permanent fat loss and weight loss takes time. In fact, you never stop sculpting your body.

Here is how to put the fat loss and weight loss puzzle together:

1. Don’t gauge your weight loss success solely by the weigh scale. After three weeks on a strength and cardio exercise program, you could weigh the same (or even a little more) and have significantly less body fat.

You can build muscle mass and shrink your body (be leaner) as your body fat decreases. Muscle is metabolically active tissue and fat tissue is not. So, fat tissue contributes nothing to help you burn calories.

“Muscle is our largest metabolically active organ, and that’s the backdrop that people usually forget,” said Kent Adams, director of the exercise physiology lab at Cal State Monterey Bay. Strengthening the muscles “has a ripple effect throughout the body on things like metabolic syndrome and obesity.”

Exercise regularly with strength training and short interval cardio sessions. Too many long, slow cardio sessions will eat away at your muscles.

It is safe to lose about 2 pounds per week (on average). At the beginning of a new exercise program, you will probably lose 6-8 pounds the first week (especially if you are obese). The weight loss will even out over time.

Don’t become frustrated when one week you lose 5 pounds and the next week you lose no pounds. Growing your muscles increases lean body weight.

More lean body weight increases your metabolism which helps you burn fat! It’s important to check your body fat every week to see if your body is shrinking.

You must continue to build and maintain your muscles or they will atrophy (use it or lose it). Muscle does not ever change into fat. Fat cells will shrink but they will fill up again when you are inactive for a long period of time.

2. You will gain weight and fat if you maintain a daily caloric surplus. A caloric surplus happens when you eat more calories than you burn. It doesn’t matter how hard you work out.

So, eat enough to build muscle and burn fat. That usually means maintaining a moderate daily caloric deficit of about 300 to 600 calories.

If you have one cheat day a week and have a small caloric surplus, that should not derail your fat loss efforts. Just continue to do your regular workouts and get back on track the next day.

3. Start a healthy meal plan that you can maintain. Severe calorie restriction diets cannot be maintained.

When you have rapid weight loss through severe calorie restriction, much of that weight loss will be water weight, and some muscle mass. Too much calorie restriction will damage your metabolism.

You will regain this weight quickly when you begin to eat the carbohydrates, proteins and fats that your body needs. Why? Because you will also replenish water stores in your body’s cells.

Eat small meals of whole, natural foods every three to four hours. This helps maintain your energy and metabolism throughout the day.

Also, eat protein with every meal. Protein will help you feel full for a longer period and help repair and rebuild your muscles.

If you have a meal plan, you are more likely to follow it or at least eat similar foods. And, record what you eat in a food journal until you know what, when and how much to eat.

The weight loss lies will continue but you don’t have to believe and follow the advice.