Our Vision, Purpose,Values and Passion

Vision, Purpose, Values, and Passion


We want to help all people, who would like to lose weight and keep it off, to become the fit and trim person they want to be.

Over 68% of the US population is either overweight (34%) or obese (34%).  Americans spend over $40 billion on weight loss and diet programs and over $16 billion on diet pills and fads.  There are over 30,000 diets and countless fitness centers and gyms.   Everyone acknowledges that it is better to be fit than to be overweight.   You can hardly look at a magazine or go on-line without seeing many ads and stories about weight loss, weight control and the epidemic weight problem in this country.  With all this information why isn’t everyone at their perfect weight?


To help people achieve and maintain their perfect weight, we have developed a system that uses the most powerful part of the goal achievement center, the subconscious mind.  It helps one to lose the weight and keep it off without ever having to feel deprived or forcing oneself to stick to a diet or exercise program through willpower.  Once the goal is reached the maintenance of the benefits of the new weight becomes the new goal.  This weight loss process is sustainable and the results are permanent.

The limiting factor in weight loss and weight maintenance success is the type of motivation that one uses to achieve the goal.  All the diet plans and fitness programs rely on the extrinsic motivation inherent in behaviorism models.  That is, they are trying the help the person “do” something based on external rewards.

Extrinsic motivation, by definition, is the impetus to do something based on rewards outside of oneself and focuses on the conscious level of the mind.  Extrinsic motivation can be useful on a temporary basis. Setting oneself a goal to lose a specific amount of weight gives something to aim for and something to be motivated by.   You change your behavior until the goal is reached.

The downfall of this system is that, without going into Maslow’s hierarchy of needs, a satisfied need has no impetus to further motivate behavior.  One reaches the weight loss goal through conscious willpower and dieting deprivation so when the goal is reached the old behavior returns as does the weight. The upside, for the industry, is that it is a self-perpetuating business.

Our program uses a different type of motivation altogether and a different part of the mind.  Intrinsic motivation is the impetus to “be” something and focuses on the subconscious mind.  The rewards come from within.

Rather than trying to “do” something, Relax and Lose Weight helps you to “be” something.  When you are striving to “be” something the process of achieving and the process of maintaining the goal is a natural extension of the mind’s belief system.    Moreover, the program doesn’t “do” anything to you, it gives you the tools to help you become something, to achieve your goals, for yourself.



Successful Clients:  We are committed to having our clients succeed and being able to maintain the benefits of their achieved goals.  We will not build or sustain our business through client failure and their need to continue to buy our products.

Innovative Programs:  We are committed to presenting only the most well researched programs using the foremost techniques and technologies and are willing to modify programs if a better approach is discovered.

Respect:  We treat others with the highest degree of dignity, equality and trust.

Integrity:  We employ the highest ethical standards, demonstrating honesty and fairness in every action we take.

Accountability:  We take responsibility for our performance in all our decisions and actions.

Partnership:  We deal with our partners with honesty and respect acknowledging the importance of their contribution to our business.


We have seen our programs make positive changes in the lives of many, many clients.  We want to reach many more with the chance to effect this positive change.



Founder                                                                                                                                 Relax and Achieve LLC



Frank Treybal, Founder
Relax and Achieve LLC

I believe everyone goes through different “eras” in life including finding one’s true career path. When I was a captain of the U.S. Marine Corp, I met a fellow who just completed a course of study that he highly recommended.  I enrolled and did my graduate studies in psychology at the University of Northern Colorado Center for Special and Advanced Studies with a concentration in Psychology, Counseling and Guidance. After  graduate school, I left the Marines for the business world.

Based on my background of studies, I started two self-help programs that included, “weight control”, and a “stop smoking” program.   I was never overweight nor had I ever smoked. However, the program was able to demonstrate how easy it is to become slim and trim without relying on will power and become a non-smoker without weight gain or withdrawal symptoms.  The strategies we used fosters the development of a drive called intrinsic motivation. Intrinsic motivation is the resolve that comes from within a person and is the impetus that supports permanent success.   As a result, both programs were very successful. In fact, they were so successful in our private offices that we quickly began coaching employees at major corporations throughout the east coast as a valued part of their employee benefits packages.

Relax and Lose Weight is a dynamic program for weight loss and weight control that will help you lose all the weight you want without struggling with diets, fads, or gimmicks. Most of all, the Relax and Lose Weight program will help you to end the vicious cycle of trying to lose weight over and over again with no permanent results. Watch the free informational videos on the home page and learn more.


The Annual New Year’s Weight Loss Resolution or “How’s the Diet Going?”

We’re well into the yearly “I’m going to lose weight” resolution.  Let’s investigate what’s going on (or very soon will be going on) in the minds of all the annual dieters.

If you read the last post, Intrinsic vs. Extrinsic Motivation, you know that if one is focused on losing weight, extrinsic motivation is the impetus.  What’s happening now?

Cognitive Dissonance

The new diet is conflicting with the old self- image.  Even the most willing participant in a diet is running into a psychological stumbling block called cognitive dissonance.  That’s an uncomfortable feeling (frustration, upset, disappointment, anger, etc.) caused by holding conflicting ideas.  The conscious mind is conflicting with the subconscious image.  The actions are inconsistent with the beliefs.  The mind believes that it should be maintaining the self-image.  Even though one wishes to lose weight the mind is rebelling and the old eating habits are trying to make a comeback.  There are some very successful techniques that the mind will use to reduce the dissonance caused by trying to change behavior to effect a change in attitude or image.  The mind is eventually going to win.

People have a motivational drive to reduce dissonance.


If the underlying attitude is not changed, in conjunction with cognitive dissonance one may start Self-Handicapping.  That’s the process by which people avoid effort in the hopes of keeping potential failure at bay.  If the dieter gives up, the cognitive dissonance is gone and it feels much more comfortable to return to the status quo.


On the other hand, dissonance is also reduced by justifying, blaming and denying.  Let’s call this Rationalization.  Rationalization is a defense mechanism.  The American Psychiatric Association’s Diagnostic and Statistical Manual states rationalization occurs “when the individual deals with emotional conflict… by concealing the true motivations for his or her own actions through the elaboration of reassuring or self-serving but incorrect explanations.”

We all know them: “I’m big boned”. “My weight problem is genetic”. “I have a thyroid problem”.  “I have a slow metabolism”.  “I just can’t help myself”.   These rationalizations may not even be verbalized but these old justifications are very successful in conquering cognitive dissonance.

Intrinsic Motivation

The real way to approach the annual New Year’s resolution is by first changing attitudes and beliefs.  If this is done first, the new diet would be in sync with the new image and cognitive dissonance would occur by not sticking to the diet or fitness plan.  If this first step is addressed the chances of success are greatly enhanced.


The first step to every self-help program, including weight control, is to establish a goal.  What is a “goal”?  One definition is: “A goal is the end toward which effort is directed”.   That’s simple enough.  It goes along with the saying “Plan your work and work your plan”.  Is that enough to succeed with weight loss and weight control?  Wish+Plan= Goal Achievement?

What about this definition?:  “A goal is an observable and measurable end result having one or more objectives to be achieved within a more or less fixed time frame.”  That would define most diets and programs for weight loss.  There are wonderful and effective diets and plans and books and programs all directed to helping the user achieve their weight loss goal.  So why isn’t everyone at their perfect weight?  In 2008 the Department of Health and Human Services statistics showed that about 68% of the population is either overweight or obese and the numbers seem to be trending up.

Why do some people lose the weight and keep it off and others lose some weight only to gain it all back and maybe more?  The missing piece is “motivation”.

There are two types of motivation, extrinsic and intrinsic.

Extrinsic motivation refers to doing something to attain an outcome.  One sticks to a diet or weight loss plan to get to a target weight.  The basic technique is to use willpower to stick to the plan until the goal is reached. Then the old eating habits return because we’re tired of willpower and the weight comes back.  We can stick to the diet with extrinsic motivation because we know the time frame is “fixed” and the diet won’t last forever.

Sometimes, however, sticking to the plan results in permanent success.  That’s because the individual has somehow developed the second type of motivation.

Intrinsic motivation is based on taking pleasure in an activity rather than working towards a goal.  Does this mean taking pleasure in sticking to a diet?  No, it means taking internal pleasure in achieving the benefits of the weight loss: looking better, feeling more energetic, enhanced well-being, etc.

With intrinsic motivation the necessary actions to achieve the goal happen almost spontaneously.  One wants to participate rather than using willpower to to stick to a diet.  With intrinsic motivation the definition of “goal” becomes “An anticipated outcome that guides one’s actions”.  There is no time frame.  Intrinsic motivation is open ended and causes the permanent achievement of not only weight loss but finding and maintaining the perfect weight for you.

The people who are able to develop intrinsic motivation are the “success stories” we read about in the testimonials.  How can everyone develop this type of motivation?

Here’s how:   http://relaxandloseweight.org